also known as market share, refers to the sales volume (or sales) of a company in the market of The proportion. Market share is one of the important indicators for enterprises to judge their own market position, and it is also countless large and medium-sized enterprises of an important basis for companies to discuss and formulate market strategies. The overall market field share and target market share, this report takes the Chinese market as the research object, and the Chinese market is the overall market, while certain provinces and cities are the target markets.
Market Concentration Rate
Market Concentration Rate is a measure of the concentration of the market structure of the entire industry. It is the most basic and important factor in determining the market structure. It embodies the competition and monopoly of the market. The concentration measurement indicators that are often used are: industry concentration rate ( CRn), Herfindahl-Hirschman index (Herfindahl-HirschmanIndex, abbreviated: HHI, hereinafter referred to as Hirschman indx, Lorentz curve, Gini coefficient, inverse index and entropy index, among which concentration ratio (CRn) and Hirschman index (HHI)
Two indicators are often used in antitrust economic analysis. The measurement index used in the study of market concentration in this report is the industry concentration ratio (CRn), which refers to the total market share of the top largest companies in the designated market of the industry. For example, CR4 refers to four industries in the industry. The sum of the market share of the largest companies. The greater the value of CRn, the higher the monopoly of the industry, and most of the customers are concentrated in a few companies.
Industry Competition Structure
The industry competition structure refers to the distribution of the number and size of enterprises in the industry. In theory, it can be divided into four types: perfect competition, oligopoly, double-headed monopoly, and complete monopoly. It has different characteristics in terms of market concentration, entry and exit barriers, product differences, and information completeness. The basic elements that influence the competitive structure of the industry are: the internal competitiveness of the industry, the bargaining power of customers, the bargaining power of suppliers, the threat of potential competitors and the pressure of alternative products. The time, direction and intensity of these five factors are often inconsistent, with different emphasis in different periods. For example, if an enterprise is in a strong self-protection industry, there are many obstacles to entering the industry. New competitors are not easy to enter and it is difficult to pose a threat. However, the emergence of cheap and good substitutes directly threatens the existing enterprises in the industry. survive.